Job Description

Developing one of the most efficient heat pumps on the market. And turning the lights on only when needed. Both count. Both are us.

Trade Marketing Specialist - Wuhan

Company: Vaillant (Wuhan) Technology Service Co., Ltd.   Location: Wuhan-CHN   Country: China (CN)     BrandVaillant

What we achieve together

 

  • Conduct targeted training for sales teams and dealers, optimize conversion strategies through tools & best practices, and develop data-driven frameworks to enhance online lead conversion efficiency.  
  • Build field team capabilities for systematic lead generation, establish framework of data analysis and decision making on online business to empower field team to expand market share.  
  • Align field execution with corporate strategy, monitor KPIs, and implement improvements for end-to-end lead management.
  • Support national promotion activities to enhance brand exploration in channel.
  • Support to collaborate with regional TMKT and be innovative and active on national promotion, make annual plan and work with regional TMKT & sales force and dealers to implement it crossing region and country.
  • Be creative on seek opportunity to improve brand awareness in each campaign, and even better if can bring more leads and sales rev.
  • Monthly budget track && trace. POSM design and management
  • Process improvement on dealer support, to encourage dealers’ resource focus. Process improvement on channel gift management. Process improvement on end customer’s award coupon in Vaillant Hunter to enhance usage of Vaillant Hunter and leads to order rate.
  • Be active on managing traditional sales channels, such as Home Building Materials City, Home EXPO etc.

What makes us successful together

 

  • Be experiences on trade marketing, product marketing, strategic marketing or relevant position.
  • Have enough understanding on sales model of home appliance industry.
  • Strong experience on promotion, designer event and channel management are preferred.
  • Good at excel and PowerPoint. Excellent communication skill. Good English skill both of oral and written.
  • At least 3 year experiences on HVAC field or home appliance industrial on channel marketing, product marketing, strategic marketing or relevant position.

What you can count on

 

  • We provide various learning opportunities, including workshops, seminars, events, and e-learnings. Part of our culture is to encourage internal career development and job rotation.
  • Our company provides various employee benefits including transport allowance, meal allowance, discounts on Vaillant products, long service award and holiday gift from the trade union.
  • We have a modern, comfortable and safe office environment, the ventilation is a new heat exchange fan independently developed by Vaillant, which can provide a steady stream of fresh air all day long, with real-time monitoring of air quality changes in the house, safe and healthy, and bring the natural and comfortable German forest into our company.
  • We frequently hold employee activities, including company outings and family days.

What makes us special

We take care of a better climate. In every home and our environment. As a successful family business, we have been living up to this claim for over 150 years. We are one of the world's leading providers of heat pumps, digital services and efficient gas heating appliances and offer energy-saving solutions.

You will find sustainability everywhere at the Vaillant Group. In the office, at the production sites and on the road. Around 16,000 employees from over 70 countries are committed to this every day. As an international team, we take responsibility - for our future and that of our planet. We promote your personal development so that you can act with passion and together we can ensure a better climate.

Become part of the Vaillant Group and help us shape the future of heating!

 

We promote equity and do not tolerate any form of discrimination. We value the uniqueness of each individual and encourage all people to apply. 

 

Your Contact: 

Mengrui Zhang
+86 10 85932565

We care about our planet and aim to work carbon-neutrally for this reason we can only accept online applications.
Let's save the environment together and eliminate paper applications.

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