What we achieve together

• Lead Vaillant's integrated communication strategy across TikTok, Little Red Book, and WeChat Channels, developing differentiated content strategies and operational cadence tailored to heating solutions positioning. 
• Design high-exposure, high-engagement campaigns leveraging platform algorithms (e.g., TikTok's recommendation logic, Little Red Book SEO, WeChat Channels' social sharing mechanisms).
• Cooperate with the internal Content Center to create brand content.
• Establish and manage a tiered KOL/KOC matrix, ensuring content quality and compliance.
• Monitor core metrics (watch-through rate, search traffic share) and deliver optimization recommendations. 
• Conduct A/B testing on content formats, audience targeting, and conversion paths to maximize ROI. 
• Partner with Platform Center teams to build an end-to-end "content seeding → private domain conversion → sales" funnel. 
• Coordinate with creative teams to maintain brand visual consistency. 

What makes us successful together

• University degree or above, preferably in marketing related
• 5+ years in social media management with 3+ years hands-on experience across TikTok, Little Red Book and WeChat Channels. The Home Furnishing and FMCG industries experiences preferred. 
• Previous working experience in renowned multinational companies with strong consumer-based interface preferred.
• Great multiple tasks management skills and stick to timeline
• Native Mandarin speaker with fluent command of English in oral and written
• Proficient in Microsoft word/excel/power point skills
• Strong business acumen and have a flexible/result driven approach on managing challenges and changes

What you can count on

• We provide various learning opportunities, including workshops, seminars, events, and e-learnings. Part of our culture is to encourage internal career development and job rotation.
• Our company provides various employee benefits including transport allowance, meal allowance, discounts on Vaillant products, long service award and holiday gift from the trade union.
• We have a modern, comfortable and safe office environment, the ventilation is a new heat exchange fan independently developed by Vaillant, which can provide a steady stream of fresh air all day long, with real-time monitoring of air quality changes in the house, safe and healthy, and bring the natural and comfortable German forest into our company.
• We frequently hold employee activities, including company outings and family days.