Senior Trade Marketing Supervisor-new channel
WHAT YOU WILL DO
- As a Trade Marketing Sr. Supervisor , is responsible for country wide events and ac-tivities of new channel, including designer channel, strategic partner, and other new creative channel to enable sales for sales growth. And he/she should have capability to evaluate channel effectiveness such as ROI of each promotion, productivity of each events. Meanwhile, he/she is responsible for internal communication and channel content review with fully understanding of standard VI.
- Lead team to intensive cultivate in designer channel;
- Lead team to launch annual designer summits;
- Lead local TMKT team to launch local designer salon;
- Lead team to support local sales team in regional promotion activities, espe-cially in new promotion channel development.
- Be creative on indirect channel development and management, seek oppor-tunity to improve brand awareness in local market, and even better if can bring more leads and sales rev.
- Create Vaillant X Space in city showroom and be responsible for operation to attract more visitors.
- Lead ROI evaluation of each promotion activities;
- Lead productivity analysis in channel wise
- Lead team to support digital tool excellence launch in channel
- Lead team to monitor and track all TMKT expense and regular reporting to key stakeholders
- Channel effectiveness project leader
- Lead team to support internal communication material both online & offline
- Lead team to review channel content both in promotion/showroom/exhibition with fully understanding of standard VI
- Lead team to operate sales relative mini program and online account.
- Lead team to collaborate with strategic partner such as MACALLINE, Suning, AWE to enhance brand exploration in channel and bring back high qualified leads.
- Keep good relationship with strategic partner to launch 1-2 joint promotion activities.
- Lead team to hold annual dealer conference
- Lead team to support regional dealer events
WHAT YOU BRING ALONG
- At least 5-10 years experiences on FMCG industry field or home appliance industrial at trade marketing, product marketing, marketing communication or relevant position.
- Have enough understanding on sales model of HVAC industry.
- Strong experience on promotion and channel management are preferred.
- Strategic thinking.
- Business acumen.
- Good at excel and PowerPoint.
- Good communication skill.
- Good enough English speaking capability is preferred.
- Be passionate, and customer oriented.
WHAT WE OFFER
- Very good working atmosphere. Meaningful development opportunities.
- The company holds employee activities frequently.
- The company provides the systematic global training to improve the employee’s technique and service ideas.
- Rigorous working style, humanized management policy, harmonious team atmosphere, strong cohesion, and these kind of unique features inspire me to go forward and contribute to the development of the company.
