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Marketing Campaign Executive - Glow-worm brand


Join our UK Marketing team to work on delivering a wide variety of industry leading B2B marketing campaigns into the heating industry.

Glow-worm is an impactful, direct brand which talks to installers and trade merchants to deliver simple to the point messages. We are looking for a Campaign Executive to support the Campaign Manager in delivering the Glow-worm marketing plan to meet our sales objectives and continue to build the brand.

The Campaign Executive will work on a variety of high impact marketing campaigns using many different channels including digital, social media, events & exhibitions, trade PR and advertising, online, email and direct mail.

The role works closely supporting the Campaign Manager and the UK Glow-worm sales team. The candidate should be a confident communicator with at least 2 years’ experience in marketing and should demonstrate great time management and organisational skills to help deliver campaigns on time and report on the success.

  • Support the Campaign Manager to deliver campaigns that meet or exceed the objectives set out in the UK marketing plan.
  • Work with and manage the productivity of key suppliers utilising all channels including printed & digital media, trade advertising media, email, direct mail, social media, PR, website, events & exhibitions and other trade channels. 
  • Create and manage clear marketing communications, deliver campaign project plans and provide regular reports on both the project and communications plan and the results against the objectives.
  • Work with internal and external agencies to create marketing collateral and ensure all content is on brand and completed to the highest standards.
  • Work closely with the Glow-worm sales team, Marketing team and wider business to communicate campaigns, gain information on business needs and how marketing campaign objectives link into business objectives.
  • Flexibility may be required from time to time as the UK organisation require, ensure compliance with all regulations and directives of Vaillant Group (such as Corporate Governance Manual and Rules of Procedures) in the current version.


  • Qualified to degree level, marketing degree or equivalent
  • 2+ years of experience in marketing and campaigns
  • Experience of briefing, collaborating with and managing the outcome of agencies and suppliers to a successful conclusion.
  • Experience of supporting sales teams and working with a wider marketing team
  • Organised, accountable and able to communicate effectively, excellent IT skills (Microsoft Office) and excellent written and verbal communication skills.
  • We’re looking for someone with a positive attitude, who can easily adapt to an ever-changing market, striving to progress and grow in a supportive and creative environment.


  • Subsidised private healthcare.
  • Flu vaccinations.
  • Bike to work scheme.
  • Free on-site parking.
  • Subsidised restaurant.
  • Extensive training for all employees.
  • International development programmes.
  • Generous pension scheme.
  • Wellbeing programme.


Julie Varley-Hill



glow worm

Title:  Marketing Campaign Executive - Glow-worm brand

Company:  Vaillant Group U.K. Ltd
City:  Belper
Country:  United Kingdom

The Vaillant Group is a global market and technology leader in the fields of heating, ventilation and air-conditioning technology. Join our team of 15,000 colleagues from more than 70 countries who work every day for a better climate – for people at home and the environment. We work on large-scale, innovative and strategic projects. With small, everyday gestures so that we can all play our part. Act global, work global. And become part of a global team. We sell our products in around 60 countries, using ten production and development sites in six European countries, as well as China.

Working for us makes you responsible for the future – your own, and that of our planet. We can offer you excellent conditions.
Since we work climate-neutrally, we can only process online applications. Let's save the climate together and avoid paper applications.